Salesforce Has Features to Facilitate Hospital Administration
Salesforce is no longer just about classic businesses. The opportunities brought by the digital transformation of health encourage society to offer solutions for this sector. Thus, the company focused its presentation of the HIMSS 2017 on the management of the customer / patient relationship.
Salesforce builds on its core business. Indeed, the company is recognized worldwide for its CRM tools, which facilitates this management. The features offered through Health Cloud for a year are particularly addressed to this sector. This weekend in Orlando, leaders announced new features aimed at optimizing hospital administration.
Salesforce described patient conversion technology, risk stratification, and advanced segmentation for Health Cloud . Joshua Newman, Chief Medical Officer at Salesforce says the line between citizen, patient and consumer has blurred. " Every industry is now focusing on customers and it's the same for patients. Making people happy with a better experience improves care, "he says.
The CRM specialist's speakers note that more and more hospitals in the United States are being run as true businesses. In this particular context, the customer relationship tools seem particularly adapted to optimize the income from medical care.
The tools built into Health Cloud are not very different from what the company has been offering for 15 years. The approach is similar to its usual strategy: to create an ecosystem and then add additional features . Note that it does not want to compete with traditional transaction systems. Nor does she want to manage computerized medical records and billing systems. Salesforce's proposal is positioned in front-end health cloud applications.
Salesforce health cloud interface
Thus, the Patient Conversion Tool, named Lead-to-Patient Convertion aims to create a relationship over time between hospital and patients by facilitating the administrative part. Adds patient data to Salesforce infrastructures like Sales Cloud, Service Cloud.
The tool includes a facility for importing files hosted on institutional servers, personalized medical records, and call center records into the cloud . This centralization accelerates the care of patients.
The addition of Risk Stratification uses the capabilities of Salesforce Analytics Cloud to automatically assess the risks for each patient and focus on the risk groups determined by the models issued by the Center For Medicaid Services, the government agency in charge of the issues. medical.
Users of this tool can see the risks within their patient from a customizable dashboard. Health coordinators prioritize care for the people who need it the most while receiving new indications about patients already undergoing treatment.
Finally, the third feature is Advanced Segmentation. As the name suggests, it gives care teams the ability to filter their patients. Using clinical and non-clinical data, such as diagnostics and demographics, the goal is to create targeted approaches for advocacy.
For example, a doctor who uses Health Cloud will be able to quickly sensitize all patients over 65 with diabetes, or patients who have been released from knee surgery in the last 30 days, and then send them reminders of follow-up appointment.